Trending on Twitter 28/10: Hearing about the #ZolaXFoschini deal is a nice break from the #KanyeWest drama and the #USEmbassy shenanigans.

Trending on Twitter 27/10: #MatthewPerry has ignited the anger of the internet after slamming on #KeanuReeves. What did Neo ever do to you, Chandler?

Trending on Twitter 26/10: Even #Adidas and #Gap are wiping their hands of #KanyeWest. The #Yeezy effect is real. #Ye, it’s probably a good time to re-evaluate.

Trending on Twitter 25/10: #TaylorSwift’s #BejeweledMusicVideo is what Cinderella-styled dreams are made of. #HAIM and #LauraDern were simply fantastic.

Trending on Twitter 24/10: #HappyDiwali to my friends and family who are celebrating. May the week ahead be filled with light.

Trending on Twitter 23/10: I wonder how many more ties #KanyeWest has managed to cut this #weekend. Perhaps he just needs to clean the slate and start over.